Alternates in the wrong language

WarningMedium priority

Pages that name an alternate in a language that alternate does not claim for itself.

Why it matters

When two pages disagree about which language a page is in, search engines cannot tell which to show to whom.

How to fix it

Use the same code for a page everywhere it is named, including on the page itself.

Skitter runs this check on every crawl, and lists each page it finds with the evidence: the header, the tag or the link that gave it away.

More in Hreflang