Structured data missing recommended properties
OpportunityLow priority
Pages of this site with an item that lacks a property Google recommends for its rich result.
Why it matters
Recommended properties make a rich result fuller and more likely to be shown.
How to fix it
Add the recommended properties the Structured Data tab lists, where the page has them to give.
Skitter runs this check on every crawl, and lists each page it finds with the evidence: the header, the tag or the link that gave it away.