Pages 90% like another
WarningMedium priority
Indexable pages of this site that share at least 90% of their wording with another indexable page.
Why it matters
Pages that say nearly the same thing compete for the same searches, and a search engine may treat all but one of them as duplicates and show only that one.
How to fix it
Compare each page with its closest match. Make each say something of its own, or merge them and redirect or canonicalise the one you keep.
Skitter runs this check on every crawl, and lists each page it finds with the evidence: the header, the tag or the link that gave it away.