Missing description
OpportunityLow priority
Parsed pages without a meta description.
Why it matters
Search engines often show the description under the title. Without one they pick a passage from the page, which may not sell it.
How to fix it
Add a meta description that summarises the page in a sentence or two. Start with the pages that get the most search traffic.
Skitter runs this check on every crawl, and lists each page it finds with the evidence: the header, the tag or the link that gave it away.